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Never Stop Recruiting!
Recruiting isn’t something a canvassing department does when it needs people—it’s something it should be doing all the time. Canvassing is a numbers business. People quit, people get promoted, and some hires simply don’t work out. If you wait until you’re short-staffed to start recruiting, you’re already behind. The best canvassing departments are always recruiting, always interviewing, and always looking for their next superstar. Your recruiting pipeline ultimately feeds you
Chris Williamson
1 day ago1 min read


Motivation Beyond Money
When most managers think about motivation, the first thing that comes to mind is money. Bonuses, contests, and gift cards all have their place, but they're often short-lived. Once the contest ends, so does the excitement. In my experience, the best canvassing departments are built on something much stronger than financial incentives. They create a culture where people are proud to be part of the team. They make recognition, competition, and accountability part of the everyday
Chris Williamson
Jul 163 min read


What Can Canvassing Teams Learn From Chris Rock?
I was speaking with a canvass manager today who told me one of his struggling canvassers changes his pitch from house to house. I told him to think about comedian Chris Rock. When Chris goes on tour, he might perform in 50 different cities, but he doesn't write a brand-new act every night. He performs the same material, refining it with each show. Night after night, the act becomes tighter, sharper, and more effective. Canvassing works the same way. How can you become great a
Chris Williamson
Jul 21 min read


Canvass Like Vikings
The greatest canvassers in the home improvement industry don’t think like employees — they think like Vikings. Vikings were explorers. They sailed into unfamiliar territory, faced rejection, discomfort, bad weather, and uncertainty, yet they kept moving forward. Great canvassers do the same thing every single day. Most people quit canvassing mentally after a few rejections. A homeowner says “not interested,” a door gets slammed, or someone complains — and their energy drops.
Chris Williamson
Jul 21 min read


Go New York, Go New York, GO!
Being a New Yorker, I've been listening to the Knicks theme song a lot these days. For the first time in more than 50 years, the New York Knicks have brought a championship back to New York. As I watched their playoff run, one thing stood out to me: their never-quit, never-give-up attitude. But there was something else that really caught my attention—the Knicks' bench and role players. It made me think: Stars matter, but depth wins championships. The Knicks certainly have sta
Chris Williamson
Jul 11 min read
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